Preview
Overview
Highlights
Behind The Scenes
Finals
More Project

free the knee

Overview

the full story

Joint pain limits freedom. TGCT takes it away entirely. We told the full story — from condition to recovery — through expansive visuals that radiate optimism, showing how treatment gives patients their lives back.


Finals


Highlights

The production workflow leveraged a specialised AI generation guided by slap composites before refinement in Photoshop, which allowed for fast still-image creation while ensuring anatomical precision in rendering joint bone wear.

Process

Behind the scenes

saddington-baynes-footer-sb-background
saddington-baynes-footer-animated-sb-logo

Follow Us

Stay Connected!

© Saddington Baynes 2026. All rights reserved.

saddington-baynes-footer-sb-background

Follow Us

Stay Connected!

© Saddington Baynes 2026. All rights reserved.

saddington-baynes-footer-sb-background

Follow Us

Stay Connected!

© Saddington Baynes 2026. All rights reserved.