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From creative spark to final pixel
Saddington Baynes is a full-service production studio, supporting agencies during the pitching, concepting or full production stages of healthcare campaign visuals, experiences, and content.
Leveraging cutting-edge technology and our AI expertise, we uncover the emotive story behind campaigns, delivering efficient, innovative, and lasting creative solutions.
We enhance our clients offerings at every stage, from budget-optimized production strategies to multi-channel execution and polished final visuals powered by tech-driven innovation.
Concept Development
Concept Development starts with your brief and our imagination. We co-create, exchanging ideas and visuals to find resonant routes. From key visuals to full campaigns, we craft early concepts that are creative and strategic, challenging assumptions to build fresh, ownable visions. We test ideas visually and verbally to find what clicks and builds momentum.
Storyboards, Animatics, and Boardomatics
We bridge your journey from concept to production by sketching your script to establish rhythm, tone, and potential. We examine the story, building simple 3D models and storyboards to map camera moves and edit flow. Our process is fast, functional, and focused, with the script as our foundation. We explore mood, pacing, and story impact, experimenting with music and voice. The result is a low-fi prototype of a high-impact story for review and refinement, allowing testing without blowing the budget. It’s about planning impact, ensuring a shared vision for a faster, smoother, and stronger final build.
Pitch Work
In healthcare and pharma, we supercharge your pitch visuals, making them sell emotionally and powerfully, rooted in real-world relevance. We blend bold creativity, sharp strategy, deep industry insight, and regulatory understanding. We’re your creative allies, collaborating early to align with your objectives. We shape your narrative with purpose and precision, answering critical questions before they’re asked.
Campaign Visuals
Whether you’re speaking to seasoned healthcare professionals or everyday patients navigating their own health journeys, the message needs to land – with clarity, empathy, and visual power.
At Saddington Baynes, we create campaign visuals that are strategically tuned to their target audience.
Physicians, nurses, pharmacists, and clinical stakeholders need more than a beautiful image. They need confidence – in the science, the outcomes, and the reasons to believe.
For Consumers
When the audience is patients, caregivers, or the wider public, we shift gears – and focus on what feels right.
Our consumer campaign visuals speak to lifestyle, aspiration, and emotional connection. We craft relatable moments, subtle storytelling, and design cues that meet people where they are – in their worries, their hopes, and their everyday lives.
Cross-Platform Journeys
In today’s multi-channel world, healthcare stories don’t live in a single space – they move across screens, platforms, formats and minds. That’s why we craft cross-platform journeys that are as seamless as they are striking.
From social cutdowns to out of home, from film to print to immersive experiences – we design with the full journey in mind. Consistent, coherent, and creatively captivating at every touchpoint. We bring visibility across the full spectrum of production tools, enabling campaigns to stretch futher – across more channels, under tighter budgets, but still delivering high-end production value.
MOA/MOD/KOL video production
In healthcare, complex science doesn’t sell itself. It needs to be visualised, explained, and emotionally understood.
High-quality video content can translate intricate mechanisms, real-world application, and expert opinion into clear, compelling narratives – tailored to healthcare professionals and patients alike.
We visualise the invisible. MOA videos use high-end animation and molecular-level storytelling to show how a treatment works inside the body. From receptor binding to pathway modulation, we break down the science to build understanding – and confidence.
It’s not just about the therapy – it’s about how it’s used. MOD videos demonstrate step-by-step product application in a clinical context, making procedures feel accessible, safe, and intuitive. Ideal for HCPs, nurses, and caregivers who need to know the ‘how’ as much as the ‘what’.
When it comes to influence, nothing beats experience. KOL videos feature respected medical experts discussing your product with authority and authenticity – sharing personal insights, clinical outcomes, and peer-level validation that reinforces trust and credibility.
With decades of experience in healthcare visualisation, we know how to turn scientific depth into emotional clarity – and deliver it at speed, without ever compromising on accuracy.
Print, Motion and Cinemagraphs
In healthcare advertising, how you tell the story is just as important as the story itself. That’s why we work across print, motion, and hybrid formats – each designed to educate, engage, and connect with HCPs and consumers.
Sometimes, stillness speaks volumes. Our print visuals are crafted with intent – bold, informative, and visually precise. Whether it’s a double-page spread in a medical journal or a billboard at a busy congress, every image is built to inform, inspire, and stand out.
Motion
We bring stories to life through motion – crafting captivating narratives with 2D and 3D animation, VFX, motion graphics, and live-action production. From patient journeys to product demos, every second is designed to capture attention and build trust.
Cinemagraphs
The best of both worlds. Cinemagraphs blend the power of still photography with subtle motion, drawing the eye to key details like a patient’s glance, a flowing formula, or a product in use. Quietly captivating and endlessly scroll-stopping, they’re ideal for digital campaigns where space is tight but attention is everything.
Each format plays a role. But together, they create a cohesive campaign that feels considered, connected, and creatively rich – no matter where it appears.
Virtual / XR Productions
Virtual production isn’t just a buzzword – it’s a smarter, more flexible way to create. We build custom digital worlds and blend them with live action to deliver cinematic results without the limits of physical shoots.
Creative Freedom
Design any location or environment, no matter how ambitious.
Cost Efficiency
Cut travel, set builds, and reshoots. Reuse assets across campaigns.
Speed & Agility
Make real-time decisions on set and shorten timelines.
Consistency & Control
Reuse and adapt assets for different markets while maintaining brand compliance – ideal for regulated sectors like Pharma.
Sustainability
Reduce carbon footprint by minimising travel and waste.
Audience Engagement
Produce immersive content for web, events, AR/VR, and metaverse platforms.
Risk Reduction
Avoid weather delays and unpredictable logistics with in-studio control.
Future-Proofing
Create assets ready for AI, digital twins, and emerging platforms.
Our DNA
Our philosophy, where science meets art, directs our ethos, process, and delivery.
We're an extension of your team, committed to enhancing your vision, complementing in-house capabilities, and adding value.
The unique complexities of the healthcare industry require clever concepts and metaphors. As healthcare-fluent visionaries well-versed in industry intricacies, our team comprises specialized experts and medical consultants.
We delve into the creative life cycle of each project, planning its path from conception to full creative ecosystem. Our creations are born from deep understanding, not assumptions.
We’re dedicated to pushing beyond conventional industry boundaries. We don't follow trends; we set them, constantly reimagining, and revolutionizing content production for our clients.
Each project is a rich test bed for experimentation and ideation. Our mission is to redefine industry standards, delivering unparalleled creative excellence which aids agencies in client success.
Our Team
Our team combines the nuance of science and the power of creative talent. Specialists in healthcare, they understand the industry's processes thoroughly.
ALONGSIDE/ Global is a collective of specialist studios, led by entrepreneurs, which are changing the world of production.
We believe the future of production is driven by the convergence of new technologies, elite creative thinking and brands who are excited to embrace game changing opportunities
Our AI Process
AI is a pivotal component of our creative toolkit, seamlessly integrating into our CG, photography, live-action, VFX, and animation pipelines. It energizes our work while championing the power of human creativity, allowing us to deliver truly innovative solutions.
At our studio, we leverage AI to build production-ready workflows that ensure control and stability, delivering results you can trust. Our clients benefit from clear, transparent breakdowns of our production process, providing complete confidence and comfort in navigating today’s complex world of image creation. Let us turn the unknown into your competitive advantage with proven outcomes tailored to your needs.
AI drives innovation and amplifies our creative output. This powerful integration elevates our processes and enables us to deliver ground breaking solutions and captivating experiences, setting us apart in the industry.