Overview
Bringing Paperworld To Life.
fully animated CGI Paperworld, where the key story moments unfold across the pages of a pop-up book.
The visual style and brand language are to be consistent. The storytelling must be pharma-compliant, with a seamless blend of live-action, CG animation, and voiceover-driven narrative.
Finals
Highlights
Crafted 3D Animated Origami.
meticulously crafted 3D origami animation on an XR stage. Saddington Baynes focused on refining textures, lighting, and intricate paper detail to ensure the environment felt tactile, dimensional, and emotionally engaging. The result is a cohesive animated world that blends high-end CG craft with storytelling sensitivity while aligning seamlessly with Vonjo’s wider campaign.
Process
Behind the scenes
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