Overview
Created for Vonjo, Paperworld brings the next chapter of the brand’s visual universe to life through meticulously crafted 3D animation.
With the creative direction already beautifully established, our role was not reinvention, but refinement. Every frame focused on precision: perfecting textures, lighting, depth of field and intricate paper detail to ensure the world felt tactile, dimensional and emotionally engaging.
Finals
The making of PAPERWORLD
Highlights
the project blended high-end 3D craft with hybrid CG techniques
cohesive visual language aligned with Vonjo.com and the prior print campaign.
The challenge was to make a fully constructed paper world feel alive, balancing technical excellence with warmth and storytelling sensitivity, while meeting the highest regulatory standards. (editado)
Process
Behind the scenes
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