Overview
Created for Qlosi, this project introduced a new standard of visual storytelling for eye care innovation.
Our role centred on advanced AI-driven image generation, CGI, VFX and compositing, crafting a refined visual world that balanced clinical credibility with elevated aesthetic impact. Every frame was built to reflect the intelligence of the formulation, from the minimal effective dose of pilocarpine to its near-neutral pH, preservative-free solution and lubricating agents.
Highlights
seamless integration of generative AI and high-end post-production
We created imagery that feels both technically precise and effortlessly clear, mirroring the product promise itself.
The result is a cohesive visual campaign that translates pharmaceutical innovation into compelling, contemporary storytelling.
Process
Behind the scenes
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