Overview
Visual storytelling for Qlosi: translating eye care innovation through AI, CG and VFX.
Qlosi translates eye care innovation into a clear visual campaign. Saddington Baynes combined AI-driven image generation with CGI, VFX and compositing to craft imagery that reflects the product’s clinical precision. The result is a cohesive set of visuals that communicates the science behind the formulation through contemporary storytelling.
Highlights
seamless integration of generative AI and high-end post-production
Imagery that feels both technically precise and effortlessly clear, mirroring the product promise itself, giving a cohesive visual campaign that translates pharmaceutical innovation into compelling, contemporary storytelling.
Process
Behind the scenes
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