Overview
Created for Alcon, Teardrop was designed to visualise an often unseen reality of dry eye disease, that deeper issues may exist beneath the surface.
Our primary focus was the creation of a hero still through high-craft CG and advanced retouching, carefully sculpting a teardrop form that felt both scientifically precise and emotionally resonant. Every detail — from surface tension to light refraction, was considered to reflect the complexity and importance of natural tear production.
Highlights
we developed supporting 2D motion, introducing subtle animation to extend the narrative into motion
maintaining a refined, premium visual language.
The result is a cohesive set of assets that balances medical accuracy with visual impact, helping to prompt a more meaningful conversation between patients and their eye care professionals
Process
Behind the scenes
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