Overview
Alcon: revealing the hidden complexity of dry eye disease.
Alcon, Teardrop visualises the often unseen complexity of dry eye disease. Saddington Baynes developed a hero visual using high-craft CG and advanced retouching, shaping a teardrop that reflects the science of natural tear production. The result is a refined set of assets that balances medical accuracy with strong visual impact.
Highlights
3D motion, introducing complex animation to extend the narrative into life
Premium visual language balancing medical accuracy with visual impact, helping to prompt a more meaningful conversation between patients and their eye care professionals.
Process
Behind the scenes
Explore
