Ibsrela

Overview

Flip the set!

This campaign is built around the idea of transformation as a physical experience—where emotional and mental shifts are reflected directly within the environment itself. Through rotating spaces, evolving color systems, and seamless visual transitions, the project creates a branded visual language that feels immediate, human, and emotionally clear. Rather than treating typography, environments, and talent as separate elements, the campaign unifies them into a single motion-driven system where each transition reinforces the core message. The result is a clean, contemporary aesthetic that balances familiarity with stylization, allowing the visuals to feel both grounded and visually disruptive without losing clarity or emotional accessibility.

Finals

Highlights

CG Set Rotation, Integrated Typography & Live-Action Compositing

studio photography with fully designed CGI environments built for rotational transitions and seamless set transformation. Talent is photographed against green screen using calibrated lighting setups designed to replicate the direction, softness, and exposure of the digital environments. Real-time test composites are used throughout production to align perspective, camera angle, and interaction points between live-action and CG elements.

The environments themselves are developed as modular spaces capable of flipping, rotating, and revealing new visual states within a single camera move. Typography is integrated directly into the spatial design through dimensional layouts, rotational animation systems, and scene-aware compositions that interact naturally with both the environment and the talent. Additional prop interactions and controlled color systems reinforce continuity across transitions while preserving strong readability and negative space for messaging.

Process