Binge Eating Disorder

This award-winning print campaign was designed to shine a light on Binge Eating Disorder (BED), a complex emotional mental health condition that is frequently misunderstood. Working closely with our agency partners, Saddington Baynes (SB) acted as a strategic production partner to translate a deeply sensitive brief into a series of "obscure and deep" visual narratives.

By merging high-end photography with intricate CGI, we created a visual language that articulated the internal struggles of those living with BED. Our role focused on ensuring that the final assets didn't just capture attention, but fostered genuine understanding among healthcare professionals and the general public alike.