The eyes have it

We partnered with BBDO Chicago to create a visual extravaganza for Wrigley’s, translating the intense, sensory experience of chewing 5 Gum into a series of otherworldly still images. The brief tasked us with likening the brand’s unique flavors to "super-human" qualities. By merging technical craft with strategic storytelling, we developed a suite of assets that represent the exact moment a sensation is induced.

Our role focused on high-craft CGI execution, ensuring that the abstract concept of "feeling" was rendered with absolute physical realism.