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No More Hippocrites
No More Hippocrites
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
No More Hippocrites is a provocative multi-channel campaign launched two years after the overturning of Roe v. Wade. The initiative highlights a harrowing reality: medical practitioners forced to break their Hippocratic Oath, effectively turning healers into unwilling hypocrites.
As a creative healthcare partner, Saddington Baynes—alongside our R&D team at Sombra Labs—was tasked with adding a technical layer to the July 2024 launch event. We developed an innovative Augmented Reality (AR) experience that transformed static physical etchings into a dynamic, digital protest, ensuring the campaign's message resonated through interactive technology.
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