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Ranexa Heart Lake
Highlights
Award-winning imagery
We were tasked with creating an image that promoted and showcased the health benefits of the Angina medicine Ranexa. The brief was to visually explain how Ranexa clears the arteries and restores the heart, which in turn, was visually conceived as a lake and its tributaries depicting the heart and valves.
Process
Using Andy Glass’ aerial photography of New Zealand’s wilderness, we composited together various original shots to build our final image.
Results
This great large-scale landscaping challenge not only won the International Photography Award for best Digitally Enhanced Image, but went onto pick up lots of gongs in the Clio Awards.
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