New York London Buenos Aires
Binge Eating Disorder (BED)
Highlights
Exceptional Photography and CG work combined
This campaign aims to raise awareness about Binge Eating Disorder (BED), a complex emotional mental disorder often overlooked or misunderstood. The campaign sought to shed light on the daily struggles and internal battles faced by individuals living with BED, offering a visual narrative of their experiences through an obscure and deep lens.
The final frames perfectly capture the feeling of this disorder.
Objective
The objective was to educate the public about BED, its symptoms, and the impact on the individuals, Challenge stereotypes and misconceptions surrounding eating disorders, provide a support platform for patients to share their stories and find solidarity within the community or family and bring attention from both healthcare professionals and the general public to foster understanding and support for those affected by BED.
Results
Print Campaign
The campaign was nominated and won multiple industry awards.
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