Visualising the Internal Battle
This award-winning print campaign was designed to shine a light on Binge Eating Disorder (BED), a complex emotional mental health condition that is frequently misunderstood. Working closely with our agency partners, Saddington Baynes (SB) acted as a strategic production partner to translate a deeply sensitive brief into a series of "obscure and deep" visual narratives.
By merging high-end photography with intricate CGI, we created a visual language that articulated the internal struggles of those living with BED. Our role focused on ensuring that the final assets didn't just capture attention, but fostered genuine understanding among healthcare professionals and the general public alike.
Precision and Empathy
Elevated Craftsmanship: We blended exceptional photography with advanced CG to create a seamless, cinematic aesthetic that perfectly captured the "hero moments" of the disorder's internal struggle.
Challenging Misconceptions: The campaign used a sophisticated "Science Meets Art" approach to move beyond stereotypes, providing a support platform for patients through high-impact visual storytelling.
Award-Winning Execution: Our technical craft supported the campaign’s objective so effectively that it was nominated for and won multiple industry awards.
Behind the scenes
Science and Emotion in Harmony
The final campaign brought science and emotion together through a unified visual language crafted for healthcare audiences. By balancing technical excellence with a deep respect for the subject matter, we helped the agency deliver a powerful message of solidarity and understanding for the BED community.
