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Highlights
Rocking Out Some Serious Emotional Stories
The creation of a campaign of visuals and animation, across multiple platforms for the University of Texas Health.
Working with the Rolling Stone scratchboard illustrator, Mark Summers, we crafted a series of spots highlighting the ‘miracles’ the Doctors at the University of Texas perform every week.
A key doctor is initially highlighted before we see other members of the team.
Objective
Highlighting Miraculous Work
We helped highlight the ‘miracles’ performed by the World-Renown Doctors at the University of Texas, Health, and bringing awareness to millions in Texas and the southern states in the USA.
Process
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01
Concepting
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02
Style Frames
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03
Storyboards
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04
Animation
Concepting
We painstakingly animated each unique true story to reflect the tireless work of the University of Texas Health.
“Ship in Bottle” is one example of the spots. The analogy of carrying out some vital life-changing surgery is reflected in this story. From a script, we storyboarded first. This gave our illustrator, Mark Summers, a great guide for which frames and items we needed in true scratchboard form. We then animated each piece to pack as much emotional punch and pay off as possible.
Style Frames
Storyboarding
Storyboards – First Draft
Storyboards – Second Draft
Results
Final Animations
A collection of emotional true stories that has garnered over 10 million views online and it appears on billboards throughout Texas.
"Ship in a Bottle"
Comparing the intricacies of fine surgery is like building a ‘Ship in a Bottle’.
"Time Bomb"
"Dr.Papanna"
This animation highlights the work of Dr.Papanna and his team, who treat children with Spina Bifida before they are even born.
"Mother and Child"
"Ray of Hope"
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