Visual Narrative for Thyroid Eye Disease
Saddington Baynes partnered with the agency to create a clear, emotionally resonant animation for TEPEZZA®, designed to explain the science of Thyroid Eye Disease (TED) and the therapy’s role in addressing inflammatory symptoms. The audience included healthcare professionals and patients, requiring scientific accuracy balanced with human clarity.
The objective was to translate complex disease biology into a single, coherent visual story that could support education and awareness across digital channels. Producers often want to know how early visual feasibility is assessed in healthcare work; here, that alignment began at concept stage to ensure clarity, compliance, and consistency through to final delivery.
From Science to Signal
A unified visual language for complex science - Abstract line-art animation was developed to humanise TED while maintaining medical accuracy, delivering a solution that met both creative and financial constraints.
Narrative clarity under regulatory pressure - The workflow was optimised to maximise value, ensuring the story remained clear and MLR-friendly without diluting scientific integrity.
Designed for adaptability across channels - The animation system was built to scale, supporting future cut-downs and extensions while respecting the client’s budget.
Behind the scenes
The Finished Narrative
The final animated film delivered a clear, approachable explanation of TED and TEPEZZA®’s therapeutic role, using a single-line visual metaphor to connect science and lived experience. The asset was deployed across digital environments, supporting education and awareness with a calm, confident tone suited to healthcare audiences.
By combining strategic planning with high craft execution, the project demonstrated how complex medical narratives can be simplified without losing credibility. A frequent ask is whether thoughtful design systems can extend asset life; this animation was built with that scalability in mind, enabling future adaptations without reinventing the core visual language.
