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Highlights
Together with Area23, we crafted a beautiful world, to visually convey the struggles of those with Thyroid Eye Disease (TED), and how TEPEZZA can help treat it.
Objective
Key Opinion Leaders
The goal was to create visually engaging videos, that would showcase the obstacles created by Thyroid Eye Disease, and how Tepezza helped treat the disease, using firsthand accounts from key opinion leaders in the field.
By interviewing key opinion leaders, we were able to craft stories that translated into beautiful 3D animated line art that complimented the narrative and communicated those struggles to viewers.
Process
Delivering a Clear Narrative
First, with the amazing team at Area23, we worked out the look and feel that we felt best served the campaign. Together we captured interviews with key opinion leaders around TED, aimed at gathering content that would lend itself to our edit.
Using that content, we created clear narratives that would have ample opportunity to pair with visual scenes depicting what was being explained by the KOL’s.
Those scenes were thoughtfully designed by our team of illustrators led by Gene Nazarov, Creative Director. With our look and feel established up front, we knew what scenarios would look most interesting in our established world. The illustrations were animated with keyframes and timed out in the edit to serve as a guide as we moved into 3D.
Our 3D team used the guide from our illustrators, and began matching each frame, to move our keyframes into fully animated sequences. Lastly, in compositing we added detailed touches to bring the final product to life.
Results
Final Animation
With that we crafted a cohesive narrative, and illustrated it using a combination of illustrations converted into 3D strand animations.
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