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Highlights
Award winning Animation that Starts with Connection
The goal of this project was to encourage parents and guardians, that ending addiction starts with connection.
Powerful. We had the most amazing opportunity to help create this unique project for the Partnership to End Addiction with the ever-talented folks at Dimassimo Goldstein about a subject matter that resonated with many team members on a deeply personal level.
Awards
Cannes Lions – Film Craft (Animation)
Clio – Film Craft (Animation), Bronze
Webby – Best Art Direction (People’s Choice)
The One Show – Use of Licensed Music, Shortlist
Objective
Amplifying the Emotion
When the Center for Addiction and Partnership for Drug-Free Kids merged to create the Partnership to End Addiction, not many people knew they existed or what they did. A campaign was needed to bring total awareness to this merger and the extensive support the Partnership to End Addiction provides.
Process
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01
Concepting
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02
Character Development
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03
Storyboard
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04
Animation
Concepting
We used wooden figures to design characters that felt relatable while evoking a tinge of nostalgia. In addition, we were careful to create a cast of characters and situations that would feel inclusive—paying special attention to ensuring that viewers wouldn’t go”Well that’s not me”.
Character Development
Storyboarding
Results
Three Powerful Intertwined Stories
The project has been viewed over 50 million times on YouTube and social media.
Behind the Scenes
Print Campaign
The Lumineers
We were also fortunate to be able to work with the Lumineers to license their song “Salt and the Sea”, which fit perfectly with this animation and gave it even deeper meaning.
About
If you or someone you love needs help with addiction. They are an amazing resource committed to helping guide families through the process of finding a path to recovery.
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