Turning Digestive Science into Clear Storytelling
Saddington Baynes partnered with the agency to create a concise 3D animation for Dulcolax Chewy Fruit Bites, designed to clearly communicate how the product works and when relief can be expected.
The goal was a single, clear visual story that could live comfortably across digital touchpoints, answering a common agency question: how do you explain mechanism of action simply, while staying accurate and compliant?
Clear Science, Simply Shown
MOA clarity through approachable 3D storytelling - Digestive action was visualised with clean, intuitive motion—designed a solution that met both creative and financial constraints.
Time-to-effect made tangible - A restrained visual cue system helped anchor expectations around onset, optimising the workflow to maximise value without visual clutter.
Built for reuse across channels - The animation language was structured to scale, supporting future edits while respecting the client’s budget.
Behind the scenes
From Mechanism to Message
The final animation delivered a clear, accessible explanation of how Dulcolax Chewy Fruit Bites work, translating digestive science into a calm, confident visual narrative. The result supported consumer understanding while remaining scientifically grounded and visually engaging across digital environments.
