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5 Gum
Highlights
Otherworldly visuals for the unique brand that is 5 Gum
We created a series of still images to represent the sensation induced by different flavored gums.
Objective
We partnered with BBDO Chicago to create this visual extravaganza for Wrigleys, in which chewing gum was likened to intense super-human qualities.
Process
Cave Concept
We worked completely in CGI to create a futuristic mine shaft, ensuring maximum control over design, scale and lighting.
Results
This was an exciting brand to cut loose on!
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