Where Science Meets Senses
We partnered with BBDO Chicago to create a visual extravaganza for Wrigley’s, translating the intense, sensory experience of chewing 5 Gum into a series of otherworldly still images. The brief tasked us with likening the brand’s unique flavors to "super-human" qualities. By merging technical craft with strategic storytelling, we developed a suite of assets that represent the exact moment a sensation is induced.
Our role focused on high-craft CGI execution, ensuring that the abstract concept of "feeling" was rendered with absolute physical realism.
Precision, Power & Scale
Sensory Translation: We transformed abstract flavor profiles into tangible, "super-human" environments, using CGI to visualize sensations that are usually impossible to capture via traditional photography.
Technical Sovereignty: By working in a 100% CGI environment, we provided the agency with total control over design, scale, and lighting—de-risking the creative process from the earliest stages.
Visual Consistency: We established a unified visual language that maintained the 5 Gum brand identity across complex textures and atmospheric effects.
Behind the scenes
A New Dimension of Flavor
The final campaign successfully brought the intense sensations of 5 Gum to life through a unified, "super-human" visual language. By treating the product experience as a cinematic event, we helped the brand stand out in a crowded marketplace with visuals that are as bold as the flavors themselves.
